ABOUT US
We believe organisations can become places where people and performance thrive together.
OUR BELIEF
Change begins
with
understanding
The answer is rarely another
framework, another restructuring
exercise, or another technology.
The answer begins with
understanding.
Every organisation begins with people trying to do good work.
Over time, growth brings complexity. Priorities compete, structures multiply, and teams become disconnected. Then, processes are added to solve problems, but often create new ones. Organisations become slower, less responsive, and less fulfilling places to work.
At Deeper Change, we believe that organisations already contain the intelligence, experience and creativity needed to solve many of the challenges they face. The challenge is not capability. It is coherence.
When people can see the system they are part of more clearly, they make better decisions. When they understand one another more deeply, collaboration becomes easier. When organisations learn how to adapt together, meaningful change becomes possible.
That belief sits at the heart of everything we do.
OUR MISSION
To help organisations increase their capacity to
sense, adapt and deliver.
We exist to help organisations become more aware, more coherent and more adaptive.
Whether we are teaching leaders, supporting organisational transformation, facilitating difficult conversations or building communities of practice, our purpose is always the same: to leave organisations better able to learn, respond and grow long after our work is complete.
We don't measure success by the number of workshops we deliver. We measure it by the capability we leave behind.
01 / AWARENESS
Sense
02 / COHERENCE
Adapt
03 / CAPABILITY
Deliver
• Systems Thinking • AI-enabled Change • Organisational Coaching • Product Leadership • Adaptive Leadership
• Systems Thinking • AI-enabled Change • Organisational Coaching • Product Leadership • Adaptive Leadership
OUR APPROACH
Clarity before
prescription
We combine practical experience with systems thinking, organisational psychology, product thinking, leadership development, coaching, facilitation, complexity science and emerging technologies such as AI.
From that understanding comes clarity; from clarity, better decisions; and from better decisions, meaningful and sustainable change.
Rather than applying predefined solutions, we help organisations understand the unique dynamics that shape their challenges.
This philosophy is reflected in everything we do.
We make the system visible—so
people can make sense of it together.
Develops the people and capabilities needed to lead change, work differently and build more adaptive organisations.
Helps organisations shape strategy, navigate complex change and turn direction into action across people, technology and organisational change.
Provides live organisational intelligence to see what is changing, understand what is getting in the way and know where to act.
Together, they connect human capability, organisational intelligence and AI-enabled transformation.
OUR STORY
Three decades of
deeper change
Deeper Change was founded by Simon Powers after more than three decades working in technology, leadership, organisational transformation and learning.
Across industries including finance, government, healthcare, retail and technology, Simon observed a common pattern. Organisations rarely struggled because they lacked talented people. They struggled because those people found it increasingly difficult to work as a coherent system.
Over the last fifteen years, that observation has evolved into a body of work that combines organisational development, systems thinking, product thinking, leadership, coaching, facilitation, and complexity science.
Today, thousands of professionals across more than seventy-five countries have learned through his programmes, applying these ideas to create organisations that are more adaptive, more coherent and better prepared for the future.
30+
75+
1000+
YEARS OF EXPERIENCE
COUNTRIES REACHED
PROFESSIONALS LEARNING
WHAT MAKES US DIFFERENT
Capability that
stays with you
Many organisations help people
implement change.
We help organisations develop the capability to keep changing.
That difference matters.
Rather than leaving behind dependency on consultants, our aim is to increase organisational agency and the confidence and capability to understand challenges, make better decisions, and continually adapt as the world changes.
The future doesn't belong to organisations with the best plans. It belongs to organisations that can learn together.
OUR TEAM
The people behind
Deeper Change
A multidisciplinary team of coaches, facilitators, product leaders and organisational change practitioners, united by a belief in building capability from the inside out.
Simon Powers
FOUNDER & CEO/CTO
Simon is the founder of Deeper Change and one of the pioneers of enterprise agility, organisational coaching and adaptive leadership. He has spent more than three decades helping organisations navigate complexity, combining systems thinking, coaching, product development and leadership into practical approaches that build lasting organisational capability.
Malika Powers
Chief Operating Officer & Transformation Lead
Malika helps organisations turn ambitious ideas into clear strategies, practical solutions and strong delivery. With more than 12 years across consulting, technology and transformation, she combines strategic thinking, technical expertise and solution design with a strong understanding of people and organisations. Her work bridges business and technology to create clarity, momentum and meaningful change.
Magda Artin
GROWTH ADVISOR & ICF EXECUTIVE COACH
Magda is an ICF Executive Coach, leadership development trainer and strategic facilitator with over 10 years’ experience supporting leaders, teams and organisations through collaborative transformation. She has worked extensively across local government, health and social care, higher education and blue-light services. Magda also support business development across Deeper Change .
Samantha Kiani
EXECUTIVE, TEAM & ORGANISATIONAL COACH
Sam helps leaders, product teams and organisations create the conversations, trust and clarity needed to thrive in complex environments. Drawing on more than 25 years leading change in financial services and technology, she combines coaching, facilitation and leadership development to help people build stronger relationships, unlock innovation and deliver meaningful business outcomes.
Bradford (Brad) Smith
CUSTOMER EXPERIENCE & SERVICE INNOVATION
Brad is an internationally recognised leader in customer experience, service innovation and organisational alignment, with executive experience spanning NASA, Oracle, Yahoo! and Sage. He helps organisations uncover trapped value by aligning leadership around the experiences of customers, employees and partners, turning complexity into clarity and measurable business outcomes.
Jason Hall
PRODUCT & BUSINESS AGILITY COACH
Jason helps organisations build modern product capabilities by connecting strategy, customer insight and delivery. With more than two decades of experience spanning product management, software development and enterprise coaching, he works with leaders and teams to create outcome-focused organisations that can innovate, learn and deliver value with confidence in an AI-enabled world.
Antoinette Coetzee
ENTERPRISE COACH & LEADERSHIP FACILITATOR
Antoinette helps organisations develop leadership capability, coaching cultures and enterprise agility from the inside out. She is passionate about growing the capability of leaders and coaches so organisations can sustain change long after programmes have finished.
Vineet Patni
PRODUCT LEADERSHIP COACH & TRAINER
Vineet helps organisations evolve from feature delivery to product thinking, enabling teams to create meaningful customer and business value. With over 23 years of global experience as a trainer, coach and transformation leader, he combines practical product leadership with collaborative ways of working to build organisations that continuously learn, innovate and improve.